Other Human Creativity – A Critique of Crittick’s Holiday Commercial Wrap Up

The recent release of Crittick’s Holiday Commercial Wrap Up is brilliant. Take a look.
From the technical side, the lighting, audio, and editing quality is great. The balance between the commercial footage shown and Mac Finley’s on-screen presence is solid. There’s just enough of the commercial shown as full screen to display key aspects of the commercials, but not overdoing it to the point of “wanting to change the channel”.
While keeping the commercial footage running within view in the small over-the-shoulder screen, Mac Finley (with the sharp shooting handle of #MacMarketing) is personable and energetic. His small side remarks and the sharp cuts during the video are well timed and easily flow together, giving a more human aspect to presenting the information. He does use his hands a bit, which can be expected and encouraged, but he does have some ring bling going on. There are moments of “Ooooo, shiny” while watching. Mac Finley’s accent is fun, but really, his well-trained mustache is on point and rounds out the physical character nicely.
You can view more from Crittick at their YouTube channel HERE.
Overall: Great for pointing out the warm and fuzzies of the money-making side of the holidays. Nice work, Jay Preston and Brendan Bradley! Can’t wait to see more!





